The Think Coffee Coffee-Break-At-Home Program Keeps Caffeine on Hand
Michael Hemsworth — May 5, 2021 — Marketing
References: thinkcoffee & bevnet
The Think Coffee Coffee-Break-At-Home Program is a new offering from the brand that will make it easier for employees working from home to enjoy premium java at any time throughout the day. The program will see the brand's signature coffees delivered right to the door of the recipient in the style that suits them including cold brew or coffee beans. Priced at $35, the program is hoped to help keep professionals going as they continue to spend time connecting remotely with their colleagues.
Founder of Foursquare Dennis Crowley boasted about the new Think Coffee Coffee-Break-At-Home Program saying, "In a time when our whole team was away from the office, we partnered with Think Coffee so we could reach out to the team and show we were thinking of them. It helped us bring a little bit of NYC to our employees’ homes all across the country, and it felt like a nice way to say we appreciate all the work they were doing from home.”
Founder of Foursquare Dennis Crowley boasted about the new Think Coffee Coffee-Break-At-Home Program saying, "In a time when our whole team was away from the office, we partnered with Think Coffee so we could reach out to the team and show we were thinking of them. It helped us bring a little bit of NYC to our employees’ homes all across the country, and it felt like a nice way to say we appreciate all the work they were doing from home.”
Trend Themes
1. Home Coffee Delivery - Companies can develop their own coffee delivery programs for remote employees to provide a personalized and convenient experience.
2. Virtual Office Perks - Employers can offer virtual office perks such as coffee delivery to boost employee morale and build company culture.
3. Subscription-based Services - Subscription-based coffee delivery services can offer employees a hassle-free and consistent supply of coffee at home.
Industry Implications
1. Food and Beverage - The food and beverage industry can expand into the coffee delivery market as a new source of revenue and provide an alternative option for office coffee services.
2. E-commerce - E-commerce companies can incorporate coffee delivery services into their existing platforms to provide customers with a value-added service and increase customer loyalty.
3. Human Resources - Human resources departments can promote coffee delivery programs as a way to support employee work-life balance and well-being in the remote work setting.
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