Brands target self-esteem and confidence when creating kids' products
Trend - Brands are creating items and resources designed to promote a positive sense of self-worth, self-esteem, and confidence in children. These products, which often include flashcards and toy companions, instill a healthy appreciation for oneself and help develop a positive self-image.
Insight - Consumers with children often worry that the pressures of school and interpersonal relationships could result in their child developing low self-esteem. These parents look to products to counter negative influences and ensure their child receives positive reinforcement and support at home. Businesses that align with consumer demand for positive, emotionally intelligent products can resonate with parents who value a well-rounded developmental experience for their children.
Insight - Consumers with children often worry that the pressures of school and interpersonal relationships could result in their child developing low self-esteem. These parents look to products to counter negative influences and ensure their child receives positive reinforcement and support at home. Businesses that align with consumer demand for positive, emotionally intelligent products can resonate with parents who value a well-rounded developmental experience for their children.
Workshop Question - How can your brand demonstrate emotional intelligence?
Trend Themes
1. Promoting Positive Self-worth - Brands are creating items and resources designed to promote a positive sense of self-worth, self-esteem, and confidence in children.
2. Emotionally Intelligent Products - Consumers with children often look to products to counter negative influences and ensure their child receives positive reinforcement and support at home.
3. Focus on Mindfulness - Kids for Culture® has launched an inspiring new product line centered around mindfulness, teaching children their ABC's while fostering confidence and spreading positivity.
Industry Implications
1. Children's Books - Businesses that align with consumer demand for positive, emotionally intelligent products can resonate with parents who value a well-rounded developmental experience for their children.
2. Educational Toys - Brands are developing toys and resources that instill a healthy appreciation for oneself and help develop a positive self-image in children.
3. Diversity and Inclusion - Brands like Kids for Culture® aim to promote diversity, self-love, and self-awareness through play, resonating with parents who value these principles for their children.
4 Featured, 30 Examples:
92,342 Total Clicks
Date Range:
Jul 23 — Jan 24
Trending:
This Year and Warm
Consumer Insight Topics:
