Up by Jawbone Has Been Modified to Better Monitor Daily Life
Meghan Young — November 28, 2012 — Tech
References: jawbone & design-milk
For those who stay on the up-and-up when it comes to advancements in the fitness world may be familiar with Up by Jawbone. That is because it was originally released last year. Nevertheless, a modified version has just hit the market, and it will greatly appeal to those who liked the look of the health monitoring bracelet but had issues with how it functioned. The kinks in Up by Jawbone have been worked out to better track movements, sleep patterns, calories burned, food intake and more.
Competing with such products as the Nike Fuelband, Up by Jawbone was forced to improve. Fitting seamlessly into people's lives, it is made to be worn 24/7. It helps that it was designed by Yves Béhar.
Competing with such products as the Nike Fuelband, Up by Jawbone was forced to improve. Fitting seamlessly into people's lives, it is made to be worn 24/7. It helps that it was designed by Yves Béhar.
Trend Themes
1. Improved Health Monitoring - The modified Up by Jawbone bracelet offers better tracking of movements, sleep patterns, calories burned, food intake, and more, presenting an opportunity for improved health monitoring devices.
2. Seamless Fitness Integration - Up by Jawbone competes with fitness devices like Nike Fuelband by seamlessly fitting into people's lives, opening up opportunities for seamless integration of fitness tracking into everyday routines.
3. Designer-driven Wearables - The design of Up by Jawbone, led by Yves Béhar, highlights the potential for designer-driven wearables, creating disruptive innovation opportunities in the fashion and technology industries.
Industry Implications
1. Healthcare Technology - The improved health monitoring capabilities of Up by Jawbone create opportunities for innovation in the healthcare technology industry.
2. Fitness Tracking - Up by Jawbone's seamless integration and improved tracking features contribute to the disruption of the fitness tracking industry, driving innovation in this space.
3. Fashion Tech - The designer-driven approach of Up by Jawbone presents disruptive innovation opportunities at the intersection of fashion and technology, making fashion tech a relevant industry to watch.
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