The Clear Earth Cup is Perfect for Your Drink and the Environment
Joanne Lam — July 7, 2010 — Eco
References: urbanoutfitters
This Clear Earth Cup from Urban Outfitters will give your beverage-drinking routine an environmentally friendly twist. Taking the shape of a regular takeout cup, this plastic piece is BPA-free (whew!) and easily hand-washed.
Whether you're looking to take a step towards being nicer to the environment, or simply love the classic takeout cup façade, this Clear Earth Cup will be suitable for all your drinking needs.
Implications - Today's culture is dominated by convenience and instant gratification. A recent movement however, has also garnered the attention of many consumers. Environmentalism is quickly becoming equally as important to individuals as speedy service. Companies and businesses have the potential to capitalize in significant ways by creating a product or service that combines the two demands. Such products will benefit because they are marketable to different clientele.
Whether you're looking to take a step towards being nicer to the environment, or simply love the classic takeout cup façade, this Clear Earth Cup will be suitable for all your drinking needs.
Implications - Today's culture is dominated by convenience and instant gratification. A recent movement however, has also garnered the attention of many consumers. Environmentalism is quickly becoming equally as important to individuals as speedy service. Companies and businesses have the potential to capitalize in significant ways by creating a product or service that combines the two demands. Such products will benefit because they are marketable to different clientele.
Trend Themes
1. Eco-friendly Drinkware - There is an opportunity for companies to create eco-friendly alternatives to traditional drinkware, attracting consumers who value sustainability as well as convenience.
2. Socially Conscious Products - There is an opportunity for companies to create products that are both socially conscious and convenient, appealing to consumers who value both environmentalism and instant gratification.
3. Green Marketing - There is an opportunity for companies to market their eco-friendly products in a way that highlights their convenience as well as their sustainability, attracting a wide range of consumers who are looking for both qualities in their purchases.
Industry Implications
1. Packaging - Companies in the packaging industry have an opportunity to create eco-friendly alternatives to traditional packaging materials, appealing to consumers who value sustainability.
2. Food and Beverage - Companies in the food and beverage industry have an opportunity to offer eco-friendly drinkware options, attracting consumers who are looking for sustainable alternatives to traditional plastic cups and bottles.
3. Retail - Retailers have an opportunity to offer a wide range of eco-friendly products to consumers, capitalizing on the growing interest in sustainability and socially conscious purchasing habits.
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