'Eco-Kid' Playthings for Environmentally-Friendly Art Projects
Katie Cordrey — May 17, 2009 — Eco
References: ecokidsusa & simplefamilyliving
California-based 'Eco-Kids' is a family enterprise that makes eco-friendly, all natural play products including eco-dough, eco-fingerpaints and eco-puzzles.
The zero carbon dough and fingerpaints are all natural art supplies made from plant, fruit and veggie extracts. The containers are made from cornstarch, so they can be composted. The Eco-Kids puzzles are made of Radiata Pine 100% sustainably forested in New Zealand.
Each product is about $20. The dough and fingerpaints are available on the SimpleFamilyLiving.com website under, 'Art Supplies.'
Implications - The idea behind Eco-Kid came from the devastating news of massive toy recalls occurring across the industry. While making eco-dough has been a choice activity in their family home, the need and desire for this product elsewhere drove the business initiative, which sets out to keep kids safe from dangerous and artificial dyes, metals and chemicals.
The zero carbon dough and fingerpaints are all natural art supplies made from plant, fruit and veggie extracts. The containers are made from cornstarch, so they can be composted. The Eco-Kids puzzles are made of Radiata Pine 100% sustainably forested in New Zealand.
Each product is about $20. The dough and fingerpaints are available on the SimpleFamilyLiving.com website under, 'Art Supplies.'
Implications - The idea behind Eco-Kid came from the devastating news of massive toy recalls occurring across the industry. While making eco-dough has been a choice activity in their family home, the need and desire for this product elsewhere drove the business initiative, which sets out to keep kids safe from dangerous and artificial dyes, metals and chemicals.
Trend Themes
1. Eco-friendly Children's Crafts - Opportunity for businesses to create all natural and sustainably sourced art supplies for kids.
2. Zero-waste Packaging - Potential for businesses to reduce their environmental impact by using compostable packaging materials.
3. Safe and Non-toxic Toys - Opportunity for businesses to address concerns around toy safety by offering non-toxic and chemical-free options.
Industry Implications
1. Arts and Crafts - Businesses in this industry can create eco-friendly art supplies for kids, expanding their customer base while promoting sustainability.
2. Packaging - Companies in the packaging industry can innovate and switch to more sustainable and compostable materials to reduce waste and promote sustainability.
3. Toy Manufacturing - Opportunity for toy manufacturers to address concerns around toy safety by using non-toxic and chemical-free materials in their products.
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