Jordan Brand's Iconic Air Jordan 1 Comes in Black and Metallic Gold
References: stadiumgoods & hypebeast
Jordan Brand unveils some of the latest offerings to join the Holiday 2020 pack including the captivating black and metallic gold colorway of the signature Air Jordan 1 sneaker. The shoe is made with a shining patent leather material throughout the upper and this references a colorway that dropped back in 2003.
It was a mid silhouette worn by Cassie during the Me & U music video for nostalgic energy. This time around, the upper is entirely made with glossy material and the rest of the shoe is done in a black hue through the heel, forefoot, and midfoot. It is then detailed with some gold accents at the collar, the Swoosh, and the ball-and-wing logo on the collar flap.
Image Credit: Stadium Goods
It was a mid silhouette worn by Cassie during the Me & U music video for nostalgic energy. This time around, the upper is entirely made with glossy material and the rest of the shoe is done in a black hue through the heel, forefoot, and midfoot. It is then detailed with some gold accents at the collar, the Swoosh, and the ball-and-wing logo on the collar flap.
Image Credit: Stadium Goods
Trend Themes
1. Patent Leather Sneakers - There is a growing trend of using patent leather materials in sneaker design, offering a unique and eye-catching aesthetic for footwear brands.
2. Nostalgic Colorways - The re-release of colorways from past decades is becoming a popular trend in sneaker culture, appealing to collectors and fans of retro styles.
3. Metallic Accents - The use of metallic accents, such as gold detailing, is an emerging trend in sneaker design, adding a luxurious and premium touch to footwear.
Industry Implications
1. Footwear Manufacturing - Footwear manufacturers have an opportunity to incorporate patent leather materials into their sneaker designs, capitalizing on the growing trend in the market.
2. Streetwear Fashion - Streetwear brands can tap into the nostalgia trend by re-releasing iconic colorways, attracting collectors and fashion enthusiasts.
3. Luxury Sneaker Market - Luxury sneaker brands can leverage the use of metallic accents, such as gold detailing, to create high-end and premium sneaker offerings for affluent consumers.
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