Off-White & Nike are Collaborating on an Air Force 1 Mid
Laura McQuarrie — October 29, 2021 — Fashion
References: instagram
The Air Force 1 Mid is a style that's known for its clean-cut and simple look, and Nike is teaming up with Off-White to remix the classic silhouette. Off-White’s Virgil Abloh recently shared an official look at the collaboration, which features a textured white synthetic upper, criss-cross laces, and patterned ankle straps on their sides. Notably, the signature Nike Swoosh has been made translucent to the point that it looks like one of Off-White's iconic zip tie details. A pop of color can be seen near the lower portion of the sneakers, where bold, dark hues like pink and dark blue provide contrast.
As the designer describes, "The shoes are a mere by-product of trying to define a larger idea of why shoes are technically meaningful, emotional and relevant, etc."
As the designer describes, "The shoes are a mere by-product of trying to define a larger idea of why shoes are technically meaningful, emotional and relevant, etc."
Trend Themes
1. Collaborative Streetwear - Businesses in the fashion industry can leverage collaborative efforts to create unique streetwear that appeals to consumers looking for individualized self-expression opportunities.
2. Translucent Accents - Combining translucent accents with traditional designs can create disruptive innovation opportunities in shoe design, allowing businesses to create new products that are both classic and contemporary.
3. Textured Synthetic Materials - Exploring unique textured synthetic materials in sneaker designs creates opportunities for businesses to create products that are both visually stunning and innovative in terms of material use.
Industry Implications
1. Fashion - Fashion industry businesses can explore new collaborative efforts to create streetwear that reflects individualized self-expression and allows for increased consumer engagement.
2. Footwear - Businesses within the footwear industry can explore new materials and designs to reinvent classic silhouettes and create unique and visually striking shoe designs.
3. Sporting Goods - Incorporating innovative material and design concepts into sneakers can enhance athletic performance and create new product lines that appeal to consumers in the sporting goods industry.
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