Pharrell's Humanrace Designs its Own adidas Samba Sneakers
References: highsnobiety
The adidas Samba sneaker model has been making its rounds all year and the latest to update the silhouette is Pharrell's Humanmade imprint. The duo launched two new iterations of the low-cut silhouette along with apparel to match themed around the same sporty influence that stems from nostalgic elements.
The sneakers are made from a blend of leather and suede materials across the upper and then detailed with a dramatically extended tongue that rests over the forefoot section. Additional details include the molded leather and the zig-zag stitching that is seen along the three stripes branding as a nod to the original Samba model. The apparel includes long and short-sleeved knitted jerseys in three tonal designs.
Image Credit: Gabriel Moses
The sneakers are made from a blend of leather and suede materials across the upper and then detailed with a dramatically extended tongue that rests over the forefoot section. Additional details include the molded leather and the zig-zag stitching that is seen along the three stripes branding as a nod to the original Samba model. The apparel includes long and short-sleeved knitted jerseys in three tonal designs.
Image Credit: Gabriel Moses
Trend Themes
1. Retro Neutral Tonal Sneakers - The use of retro designs and neutral tones in sneaker design that can appeal to a wide range of consumers.
2. Collaborative Sneaker Models - Partnerships between celebrity designers and major athletic shoe brands that create buzz and exclusivity surrounding limited edition releases.
3. Matching Apparel and Footwear Collections - The rise of coordinated collections of clothing and footwear as a way to increase brand loyalty and offer consumers a complete outfitting experience.
Industry Implications
1. Athletic Footwear - Industry leaders can capitalize on celebrity collaborations and limited edition releases to drive sales and customer engagement.
2. Fashion Apparel - Collaborations between athletic footwear brands and fashion designers can create exclusive collections that bridge the gap between sportswear and fashion.
3. Retail - Offering matching apparel and footwear collections can drive traffic and increase sales for retailers looking to appeal to fashion-conscious consumers.
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