Tekla Releases Fall-Ready Bed Sheets in Mint and Brown
Ellen Smith — October 21, 2020 — Lifestyle
References: teklafabrics & hypebae
Tekla, the Scandinavian homeware brand has introduced fall-ready bed sheets following the release of a night time loungewear line.
Known for its high-quality and minimalist aesthetic, Tekla has quickly become a fan-favorite. Both comfortable and stylish, the brand's sheets help consumers get a good night rest while maintaining the style in one's room. Now, the brand has released some fall-ready hues, that arrive in mint and brown colorways. Both options arrive with duvet covers, bed sheets and pillow cases, presenting two options for the winter. The 'Mint Green' iteration is perfect for the consumer looking for a cheerful pop of color, while the 'Cocoa Brown' is ideal for the consumer looking for a cozy night in.
Image Credit: Tekla
Known for its high-quality and minimalist aesthetic, Tekla has quickly become a fan-favorite. Both comfortable and stylish, the brand's sheets help consumers get a good night rest while maintaining the style in one's room. Now, the brand has released some fall-ready hues, that arrive in mint and brown colorways. Both options arrive with duvet covers, bed sheets and pillow cases, presenting two options for the winter. The 'Mint Green' iteration is perfect for the consumer looking for a cheerful pop of color, while the 'Cocoa Brown' is ideal for the consumer looking for a cozy night in.
Image Credit: Tekla
Trend Themes
1. Fall-ready Bedding - Brands can capitalize on the fall season by releasing new bedding options in warm and cozy colors.
2. Minimalist Aesthetic - Homeware brands can take advantage of the growing trend of minimalism by releasing bedding products with simple and understated designs.
3. Loungewear-line Extension - Brands can leverage the increasing popularity of loungewear by releasing bedding products that complement existing loungewear lines.
Industry Implications
1. Homeware - Homeware brands can take advantage of the demand for season-specific bedding options and minimalist designs.
2. Fashion - Fashion brands can explore opportunities for cross-promotion by releasing bedding products that complement existing loungewear lines.
3. Hospitality - Hotels and other hospitality businesses can attract more customers by offering season-specific bedding options in their rooms.
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