Conde Nast Traveler Campaign Emphasizes Your Destination
Marissa Brassfield — July 1, 2009 — Pop Culture
References: monkwork.blogspot & behance.net
This Conde Nast Traveler campaign by Adam Reynolds pairs high-heeled shoes with famous landmarks in place of heels. The ads are meant to inspire travel and wanderlust, with captions like "First stop: all men in their tracks" and "Now arriving: long-distance love affair."
Check out some other innovative travel campaigns below.
Implications - This campaign speaks directly to the target audience as it inspires the audiences love for traveling and the fashion associated with it. Campaigns like this show that advertisers are understanding the needs and wants for their consumers. When marketing a product, advertisers should pay attention to all possible elements that the consumer can associate with the certain product.
Check out some other innovative travel campaigns below.
Implications - This campaign speaks directly to the target audience as it inspires the audiences love for traveling and the fashion associated with it. Campaigns like this show that advertisers are understanding the needs and wants for their consumers. When marketing a product, advertisers should pay attention to all possible elements that the consumer can associate with the certain product.
Trend Themes
1. Fashionable Travel - Opportunity for luxury brands to create travel-inspired fashion lines and accessories.
2. Destination Pairing - Opportunity for travel agencies to create packages that combine fashion and famous landmarks.
3. Experiential Marketing - Opportunity for brands to create unique and immersive marketing campaigns that combine fashion and travel.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can tap into the travel market by creating travel-inspired collections and accessories.
2. Travel Agencies - Travel agencies can create packages that offer fashion-focused tours, pairing famous landmarks with local fashion experiences.
3. Marketing and Advertising - Marketing agencies can leverage fashion and travel to create experiential campaigns that connect with consumers on a deeper level.
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