No-Swine-Flu Guarantee to Revive Mexican Tourism
Alex Covert — May 13, 2009 — World
References: luxist
The Swine flu scare seems to have died down, but it is still a very real concern in Mexico - the country hit the hardest by this strange-acting virus. Specifically, tourism has taken a nosedive and quite a few hotels have went out of business.
Not these ones! Some hotels are offering a No-Swine-Flu guarantee. If you get the flu at one of these hotels, they’ll give you free vacations for three years… that is, if you don’t die.
Not these ones! Some hotels are offering a No-Swine-Flu guarantee. If you get the flu at one of these hotels, they’ll give you free vacations for three years… that is, if you don’t die.
Trend Themes
1. Ultra-clean Hotels - Opportunity for hotels to emphasize and promote stringent cleanliness measures, providing reassurance to customers and reviving the tourism industry.
2. No-swine-flu Guarantee - Innovative approach by some hotels to differentiate themselves by offering guarantees against contracting swine flu, attracting cautious travelers.
3. Revival of Mexican Tourism - Opportunity to revive the struggling tourism industry in Mexico by promoting swine flu-free destinations and safety measures.
Industry Implications
1. Hospitality - Hotels can adopt ultra-clean practices and offer no-swine-flu guarantees to regain customer trust and stimulate the hospitality industry.
2. Travel - Travel businesses can promote swine flu-free destinations and safety measures to attract travelers concerned about health risks.
3. Healthcare - Opportunity for healthcare providers to partner with hotels to implement strict cleanliness protocols and provide on-site medical support to attract tourists.
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