Rachel Ford's Sustainable Fashion Collection Rocks
Marissa Brassfield — July 27, 2009 — Eco
References: paper-doll & notcouture
Parsons graduate Rachel Ford's sustainable fashion line is as gorgeous as it is eco-friendly, and these shoes made from recycled car innertubes officially kicked her design portfolio up a few notches in my book.
Contemporary sustainable fashion with a touch of the avant-garde? If that's what you're serving up, Rachel Ford, I'm all about it. Check out some other sustainable fashion collections below.
Implications - The majority of consumers can't afford high-end fashion due to the current state of the economy. Many are already cutting back on spending, which has damaged several industries that are suffering the consequences of the recession. Brands will need to redirect their focus on more cost-efficient, sustainable, reusable material so that consumers can afford what's being sold and carry products that are environmentally friendly at the same time.
Contemporary sustainable fashion with a touch of the avant-garde? If that's what you're serving up, Rachel Ford, I'm all about it. Check out some other sustainable fashion collections below.
Implications - The majority of consumers can't afford high-end fashion due to the current state of the economy. Many are already cutting back on spending, which has damaged several industries that are suffering the consequences of the recession. Brands will need to redirect their focus on more cost-efficient, sustainable, reusable material so that consumers can afford what's being sold and carry products that are environmentally friendly at the same time.
Trend Themes
1. Contemporary Sustainable Fashion - There is a growing demand for fashion that is both eco-friendly and stylish, presenting opportunities for designers to create contemporary sustainable fashion collections.
2. Affordable Sustainable Fashion - The current economic climate has led to a need for cost-efficient, sustainable materials in the fashion industry, opening up possibilities for brands to offer affordable and eco-friendly products.
3. Reusable Material in Fashion - The focus on reusable materials in fashion can lead to innovative designs and increased sustainability, offering brands the chance to create disruptive fashion products.
Industry Implications
1. Fashion - The fashion industry has the opportunity to shift towards more sustainable practices and materials, meeting the growing demand for eco-friendly fashion.
2. Textile Manufacturing - The textile manufacturing industry can explore alternative materials and processes to produce sustainable textiles, contributing to the development of eco-friendly fashion.
3. Recycling and Upcycling - The recycling and upcycling industry can collaborate with fashion brands to transform materials like car innertubes into fashionable and eco-friendly products, promoting a circular economy.
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