Alice in Wonderland Illustrations Promote a Good Cause
Vasiliki Marapas — October 4, 2013 — Art & Design
References: studiomuti.co.za & behance.net
Design company Studio Muti have created a series of fantastical Alice in Wonderland illustrations for creative Slovakian company J&L. The illustrators have depicted all your beloved character from the Lewis Carroll classic and famed Disney adaptation. There is a quirky Alice with an off-kilter blue hair bow, a stoic-looking Rabbit, an ecstatic Cheshire cat, a high-energy Mad Hatter and Malevolent Queen of Hearts complete with an icy glare.
Surrounding the characters are notable items featured in the book/film, such as an old-fashioned key, pocket watch, a trumpet adorned with a heart banner, a tiny bottle whose accompany tag invites “Eat me!” and a paint-brush dripping onto a rose. The collection is more than a fun, graphic way to revisit an old childhood classic: all proceeds from the illustrations, which are published in a book, go towards battling illiteracy in Romania.
Surrounding the characters are notable items featured in the book/film, such as an old-fashioned key, pocket watch, a trumpet adorned with a heart banner, a tiny bottle whose accompany tag invites “Eat me!” and a paint-brush dripping onto a rose. The collection is more than a fun, graphic way to revisit an old childhood classic: all proceeds from the illustrations, which are published in a book, go towards battling illiteracy in Romania.
Trend Themes
1. Fairy Tale Illustrations for Charity - Illustrations that are tied to social causes can gain customer loyalty while also promoting the brand of the supporting company.
2. Re-imagining Classic Characters - Re-imagining and updating classic characters provides an opportunity for artists and designers to come up with new design concepts and cultural relevance.
3. Art with a Purpose - Creating art with a specific purpose, such as raising awareness for a certain charity, is a way to engage customers emotionally and to build a positive brand image.
Industry Implications
1. Art and Design - Companies in the art and design industry can create charitable collections of work for different causes to support philanthropic efforts.
2. Publishing - Publishing companies can expand on classic stories and novels with new interpretations and updates to engage a younger audience.
3. Non-profit - Organizations in the non-profit sector can commission art and design projects to raise awareness and funds for their cause.
3.4
Score
Popularity
Activity
Freshness
