GUESS Originals Boasts a Collegiate Theme for Fall 2021
As the Fall 2021 season begins to roll around the corner, fashion brand GUESS Originals launches a capsule that boasts retro themes. Specifically, the brand draws inspiration from the 90s and the campus scene during the time, resulting in a strong collegiate aesthetic theme.
The collection nods to the past era in California, and in addition to this, the GUESS Originals Kit Program will be launching essentials simultaneously. The main goal is to “create an elevated look that pays homage to classic campus attire.” The pieces include color blocking tees, Varsity jackets with soft shells, cardigans, plaid tops, pinstripe jackets, flared pants, carpenter jeans, tennis skirts, campus sweaters, sweatpants, and much more. The Fall 2021 capsule is now available to shop.
Image Credit: GUESS
The collection nods to the past era in California, and in addition to this, the GUESS Originals Kit Program will be launching essentials simultaneously. The main goal is to “create an elevated look that pays homage to classic campus attire.” The pieces include color blocking tees, Varsity jackets with soft shells, cardigans, plaid tops, pinstripe jackets, flared pants, carpenter jeans, tennis skirts, campus sweaters, sweatpants, and much more. The Fall 2021 capsule is now available to shop.
Image Credit: GUESS
Trend Themes
1. 90s Fashion - Businesses can capitalize on the nostalgia trend by releasing updated versions of popular 90s fashion items.
2. Collegiate Aesthetic - Entrepreneurs can create fashion lines fitting the collegiate aesthetic theme to target Gen Z and millennial customers drawn to retro fashions.
3. Essentials Kit Programs - Retailers can create essentials kit programs to provide customers with a curated set of coordinating fashion items more efficiently and affordably than selling them individually.
Industry Implications
1. Fashion - Fashion brands can draw inspiration from the 90s and the campus scene for their fall lineups to remain on-trend and appeal to nostalgia-seeking customers.
2. Retail - Retailers can leverage the trending 90s campus-themed fashion to attract customers with throwback tastes and offer essentials kits to promote more efficient sales.
3. Apparel - Apparel businesses can create their own take on collegiate-themed apparel, encouraging brand loyalty and differentiation from competitors.
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