Build-A-Bear Launched a New 'Shark Week' Collection
Grace Mahas — July 16, 2019 — Art & Design
References: buildabear
With Discovery's Shark Week just around the corner, many brands have partnered to launch sharked-themed products, including Build-A-Bear, with the brand releasing a 'Shark Week' collection of plush animals. The DIY stuffed animal shop allows consumers to pick out their own stuffed animal, and fill it with stuffing, pick out outfits and accessories, and participate in a heart ceremony.
For the Shark Week collection, consumers can pick from a gray 'Tiger Shark,' a spotted 'Whale Shark,' a 'Blue Shark Sap Bracelet,' as well as ocean-themed accessories to dress up Build-A-Bear's standard plush animals. The stuffed animal apparel includes bathing suits, tropical shirts, surfboards, and flip flops.
Consumers can purchase the products online, or create a memorable experience with their children by customizing their own shark-themed plush animal.
For the Shark Week collection, consumers can pick from a gray 'Tiger Shark,' a spotted 'Whale Shark,' a 'Blue Shark Sap Bracelet,' as well as ocean-themed accessories to dress up Build-A-Bear's standard plush animals. The stuffed animal apparel includes bathing suits, tropical shirts, surfboards, and flip flops.
Consumers can purchase the products online, or create a memorable experience with their children by customizing their own shark-themed plush animal.
Trend Themes
1. Shark-themed Products - The launch of Build-A-Bear's 'Shark Week' collection highlights the trend of partnering with popular events to create themed products.
2. DIY Stuffed Animals - The Build-A-Bear store concept continues to thrive, offering a disruptive innovation opportunity to create a customizable and interactive shopping experience.
3. Event-driven Collaborations - Partnerships with popular events like Shark Week provide a platform for brands to engage with their audience and create unique product offerings.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can explore the trend of creating themed products in collaboration with popular events to attract new customers and increase sales.
2. Retail - The retail industry can leverage the popularity of DIY stuffed animals to create interactive and engaging shopping experiences for customers.
3. Entertainment - The entertainment industry can benefit from event-driven collaborations to create merchandise that complements popular events and generates additional revenue streams.
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