Build-A-Bear Launched a New 'The Lion King' Collection
Grace Mahas — July 16, 2019 — Life-Stages
References: buildabear & 10tv
Build-A-Bear partnered with Disney to launch a new 'The Lion King' collection in anticipation of the movie's launch on July 19, 2019. The collection features all the classic characters, including young Simba, young Nala, adult Simba, adult Nala, Pumbaa, and Timon. The collection also includes Lion King-themed apparel for the brand's standard stuffies.
The plush animals have a DIY theme, where consumers -- specifically kids -- can help create and dress their new stuffed animals. The process also includes a special heard ceremony in addition to photo opportunities. Leading up to the launch, on July 19-21 and August 2-4, consumers will be able to participate in movie-themed activities as well as receive a 'The Lion King' movie poster.
The plush animals will be available online and to make yourself in stores, ranging from $15 to $35.
The plush animals have a DIY theme, where consumers -- specifically kids -- can help create and dress their new stuffed animals. The process also includes a special heard ceremony in addition to photo opportunities. Leading up to the launch, on July 19-21 and August 2-4, consumers will be able to participate in movie-themed activities as well as receive a 'The Lion King' movie poster.
The plush animals will be available online and to make yourself in stores, ranging from $15 to $35.
Trend Themes
1. Disney-themed Stuffed Animals - Opportunity for companies to collaborate with popular media franchises to create DIY stuffed animal collections.
2. DIY Stuffed Animal Experiences - Increasing demand for interactive and personalized experiences in the toy industry, allowing consumers to customize their own stuffed animals.
3. Movie-themed Interactive Activities - Growing trend of offering movie-themed activities and promotions to create excitement and engagement around upcoming film releases.
Industry Implications
1. Toy Industry - Innovative toy companies can leverage popular movie franchises to create interactive and customizable stuffed animals.
2. Retail Industry - Stores that offer DIY experiences and movie-themed activities can attract customers seeking unique and engaging shopping experiences.
3. Entertainment Industry - Movie studios and production companies can partner with toy manufacturers to create merchandise tie-ins and interactive activities around film releases.
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