In-flight experiences are elevated by airlines trying to draw in customers
Trend - As the travel industry ramps up again, airlines are increasingly prioritizing unique in-flight experiences. Often collaborating with different businesses, airlines are now offering everything from in-flight exercise to ecommerce platforms.
Insight - With pandemic-related restrictions lifting around the world, some consumers are ready to get back to their pre-pandemic lifestyles. This means more excitement around industries like travel--particularly when they prioritize elevated experiences that help consumers justify the high costs (and current added inconveniences) of travel.
Insight - With pandemic-related restrictions lifting around the world, some consumers are ready to get back to their pre-pandemic lifestyles. This means more excitement around industries like travel--particularly when they prioritize elevated experiences that help consumers justify the high costs (and current added inconveniences) of travel.
Workshop Question - How could your brand prioritize elevated experiences for its customers?
Trend Themes
1. Elevated In-flight Experiences - Airlines are increasing their offering of unique in-flight experiences such as digital ordering and generous entertainment to further justify high costs and encourage travel.
2. In-flight E-commerce Platforms - Companies are collaborating to introduce in-flight e-commerce platforms, providing travelers with food and beverage ordering options, storefront and duty-free retail offerings, and a dynamic entertainment system.
3. In-flight Fitness - In-flight fitness classes, such as Peloton's Classes in the Clouds, offer an opportunity for passengers to feel refreshed and relaxed during their flight, creating the potential for an overall more comfortable travel experience.
Industry Implications
1. Travel and Tourism - Enhanced in-flight experiences have the potential to attract consumers and revitalize the travel and tourism industry post-pandemic.
2. E-commerce - In-flight e-commerce platforms demonstrate the potential for e-commerce to expand into new markets and provide a unique shopping experience for consumers.
3. Wellness and Mindfulness - Opportunities for in-flight fitness classes and meditation sessions present an opportunity for the wellness industry to expand their reach into the travel sector and promote mindfulness practices during travel.
