Air purification products are designed with home aesthetics in mind
Trend - The rise of home air purification devices has led to an enhanced focus on the design of these products, with brands now catering to consumers seeking minimalist aesthetic beauty alongside function.
Insight - Though minimalist influences are still popular design trends among consumers, the urge to purchase for the home hasn't waned. Consumers often seek out multifunctionality or streamlined designs that offer a minimalist aesthetic, without having to avoid purchasing goods altogether. Merging these different desires allows people to create personal spaces that are both visually appealing and functional.
Insight - Though minimalist influences are still popular design trends among consumers, the urge to purchase for the home hasn't waned. Consumers often seek out multifunctionality or streamlined designs that offer a minimalist aesthetic, without having to avoid purchasing goods altogether. Merging these different desires allows people to create personal spaces that are both visually appealing and functional.
Workshop Question - How can your brand better prioritize aesthetics as much as function in the products/services it offers?
Trend Themes
1. Aesthetic Air Purification Devices - Designing air cleaners that cater to consumer's desire for minimalist aesthetic beauty alongside function.
2. Plant-based Air Purifiers - Creating air purifiers that use plant photosynthesis technology to remove harmful toxins and pollutants from the home environment.
3. Multi-functional Air Cleaners - Designing air cleaners that offer multi-functionality or streamlined designs for consumers who seek out minimalist aesthetics.
Industry Implications
1. Home Appliances - Designers in the home appliances industry can integrate air purifiers with minimalist design aesthetics.
2. Health and Wellness - Businesses in the health and wellness industry can capitalize on plant-based air purifiers for their potential health benefits and ability to remove harmful toxins.
3. Furniture - Furniture manufacturers can create multi-functional pieces like side-table air purifiers that cater to the need for dual-purpose products in small living spaces.
4 Featured, 29 Examples:
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Date Range:
May 18 — Dec 18
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