Classic gaming products and services are revamped for generational preferences
Trend - Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products offer a sense of nostalgia while catering to modern preferences.
Insight - Millennials are especially prone to nostalgic purchases because of their use of products and experiences as a form of escapism. Between the many global and personal stresses this generation continues to face--like financial instability and a competitive job market--this generation often turns to playful forms of nostalgia as a stress relief.
Insight - Millennials are especially prone to nostalgic purchases because of their use of products and experiences as a form of escapism. Between the many global and personal stresses this generation continues to face--like financial instability and a competitive job market--this generation often turns to playful forms of nostalgia as a stress relief.
Workshop Question - Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer.
Trend Themes
1. Nostalgia Marketing - Repackaging traditional products and services to appeal to the nostalgic preferences of Millennials creates disruptive innovation opportunities for businesses looking to cater to this generation's desire for escapism.
2. Generation-specific Products - Creating products and experiences that cater to specific generational demographics, such as Millennials, can be a successful disruptive innovation opportunity for brands seeking to market in a tongue-in-cheek manner.
3. Humorous Approaches to Adulting - Using humor and satire in traditionally 'adulting' industries, such as insurance and board games, can appeal to Millennial consumers seeking entertainment and a touch of self-deprecating humor as a form of escapism.
Industry Implications
1. Marketing and Advertising - Brands seeking to tap into nostalgia marketing and generation-specific products can utilize these trends in their marketing and advertising strategies.
2. Entertainment - Industries related to entertainment, such as board games and shuffleboard bars, can adapt to provide experiences that cater to Millennial preferences and desire for nostalgia.
3. Insurance - The insurance industry can utilize humorous approaches to their marketing and outreach strategies, such as game shows, to connect with Millennial consumers seeking knowledge and a more relatable approach to the topic.
4 Featured, 35 Examples:
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Date Range:
Mar 18 — Dec 18
Trending:
Warm
Consumer Insight Topics:
