LG's LaundROO Made Life Convenient at Bonnaroo
Ellen Smith — June 5, 2018 — Marketing
References: prnewswire & psfk
Keeping one's clothes fresh during a music festival is a nearly impossible task, but LG's LaundROO activation, which arrived this weekend at Bonnaroo, brings 25 washers and dryers to the campgrounds for festival goers to use.
The activation aims to bring a new sense of comfort to music festivals. In addition to the laundry services, this station also includes phone charging stations, television screens and air conditioning -- amenities that are scarce during this festival, which requires most ticket holders to camp out for multiple days. Even more, the station features a vintage clothing swap, where individuals can drop off their old clothes for other attendees to purchase.
This interactive stunt aims to highlight the convenience that the LG brand brings to its users.
Image Credit: Laura Findley
The activation aims to bring a new sense of comfort to music festivals. In addition to the laundry services, this station also includes phone charging stations, television screens and air conditioning -- amenities that are scarce during this festival, which requires most ticket holders to camp out for multiple days. Even more, the station features a vintage clothing swap, where individuals can drop off their old clothes for other attendees to purchase.
This interactive stunt aims to highlight the convenience that the LG brand brings to its users.
Image Credit: Laura Findley
Trend Themes
1. On-site Festival Amenities - Brands can offer laundry services and other amenities to festival goers to create a more comfortable experience.
2. Sustainability in Festivals - Laundry services that utilize eco-friendly practices, such as water and energy conservation, can appeal to consumers' growing concern for sustainability.
3. Unique Festival Experiences - Activations like vintage clothing swaps can offer festival goers a new and exciting experience.
Industry Implications
1. Hospitality - Hotels and other lodging providers can integrate on-site laundry services as a new amenity for guests.
2. Consumer Goods - Companies in the home appliance industry can explore partnerships with music festivals to provide on-site laundry services and showcase their latest products.
3. Sustainable Fashion - Companies in the sustainable fashion industry can partner with festivals to offer eco-friendly laundry services and promote their brand's commitment to sustainability.
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