Foster's 'Vordometer' App Shows How Your Sweetie Will Age
Katherinev123 — December 9, 2010 — Marketing
References: fruktcomms & campaignlive
Australian lager brand Foster's is creating a hilarious iPhone app, the 'Vordometer' app, that will let you predict how your girlfriend will look later on in life. The 'Vordometer' is a spin-off from the brand's earlier TV commercial, in which a man is advised by the brand's spokesmen Brad and Dan to stay with his girlfriend since she might look like Carol Vorderman (a UK TV presenter) when she ages -- rather than her mother.
Created by Adam & Eve, the Vordometer app is simple to use. Just upload a picture of your girlfriend onto your iPhone and it will transform the image to show you how she is likely to age.
Created by Adam & Eve, the Vordometer app is simple to use. Just upload a picture of your girlfriend onto your iPhone and it will transform the image to show you how she is likely to age.
Trend Themes
1. Aging Predictive Apps - Developing mobile apps that use AI to show users how they will look in the future.
2. Humorous Marketing - Utilizing humor in advertising campaigns to create buzz and engage consumers.
3. Personalized Entertainment - Offering personalized entertainment experiences through apps and digital platforms.
Industry Implications
1. Beauty and Cosmetics - Integrating aging predictive technology into skincare and beauty products.
2. Mobile App Development - Providing development services for apps that offer innovative and entertaining features.
3. Advertising and Marketing - Creating humorous and attention-grabbing campaigns to promote products and services.
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