This Clever Axe Campaign Makes You Look Like a Player on Facebook
Peter Vallas — May 18, 2011 — Marketing
References: theaxeeffect & adweek
Worldwide best-selling men's deodorant and soap manufacturers Axe has kept the same attitude with its brand since it was first established. Axe wants its consumers to be the ultimate lady's man, and this new campaign utilizes Facebook and social media to showcase that.
The Axe Multiple Girlfriends App is both hilarious and effective for the brand. The app utilizes Facebook users' relationship statuses to its advantage. Instead of showing that an individual is only dating one girl, it shows that he is also dating hundreds of others. When people click on the status, they are linked to the Axe Facebook page when they can also add the same link to their profiles.
It's an effective interactive campaign by Axe that will make you look like the alpha male; however, it may make your girlfriend just a little upset.
The Axe Multiple Girlfriends App is both hilarious and effective for the brand. The app utilizes Facebook users' relationship statuses to its advantage. Instead of showing that an individual is only dating one girl, it shows that he is also dating hundreds of others. When people click on the status, they are linked to the Axe Facebook page when they can also add the same link to their profiles.
It's an effective interactive campaign by Axe that will make you look like the alpha male; however, it may make your girlfriend just a little upset.
Trend Themes
1. Social Media Campaigns - Opportunity for brands to create interactive campaigns that utilize Facebook and other social media platforms.
2. Virtual Relationships - Emerging trend of using technology to create virtual relationships and interactions.
3. Branding Through Humor - Increasing use of humor in advertising campaigns to engage and entertain consumers.
Industry Implications
1. Personal Care Products - Opportunity for personal care product companies to create unique and entertaining marketing campaigns.
2. Social Media Platforms - Opportunity for social media platforms to develop new features and tools for interactive brand campaigns.
3. Advertising and Marketing - Opportunity for advertisers and marketers to explore innovative approaches to engage consumers through humor in branding.
4
Score
Popularity
Activity
Freshness
