Fake Superheros Alert the World Through Facebook
Jacqueline Parrish — October 6, 2009 — Pop Culture
References: comicsalliance
The advent of Facebook has allowed anyone and everyone to create, if they so chose, a fake-persona, but some people, chose to adopt their favorite characters as alter-egos leading to such random occurrences as superhero Facebook statuses.
Superhero Facebook personas range from Lois Lane and Clarke Kent, to the Green Lantern, Superman, the Green-Hornet, Daredevil and Bruce Wayne.
Implications - Being a superhero is a dream that many kids have growing up. Even as adults, many people continue on with their fascination of the comic book characters they grew up with. With a market that has been hooked since they were young, the opportunity to create numerous products for them remains all throughout their lives.
Superhero Facebook personas range from Lois Lane and Clarke Kent, to the Green Lantern, Superman, the Green-Hornet, Daredevil and Bruce Wayne.
Implications - Being a superhero is a dream that many kids have growing up. Even as adults, many people continue on with their fascination of the comic book characters they grew up with. With a market that has been hooked since they were young, the opportunity to create numerous products for them remains all throughout their lives.
Trend Themes
1. Fake-persona Adoption - Opportunity to tap into the trend of individuals adopting fake-personas, such as superhero alter-egos, on social media platforms.
2. Nostalgic Branding - Opportunity to develop and market products based on popular comic book characters that people grew up with, catering to their lifelong fascination.
3. Virtual Identity Expression - Opportunity to create innovative platforms and apps that allow users to express their superhero alter-egos and interact with fellow enthusiasts online.
Industry Implications
1. Entertainment - Opportunity for entertainment companies to produce superhero-themed content, merchandise, and experiences for a dedicated and lifelong fanbase.
2. Digital Marketing - Opportunity for digital marketing agencies to assist individuals and brands in leveraging superhero alter-egos to build engagement and create unique marketing campaigns.
3. Social Media - Opportunity for social media platforms to offer specialized features and tools that cater to the superhero persona trend, enhancing user experience and driving increased usage.
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