Bimatoprost
Alex Covert — November 27, 2007 — Fashion
References: medgadget
In sounds like those who love their eyelashes big and beautiful can soon throw away their mascara and stick-ons. It seems that a main ingredient (bimatoprost ophthalmic solution) in a popular glaucoma medicine has the added side effect of causing eyelashes to grow. This has caught the attention of companies who are interested in further developing this into an honest-to-goodness eyelash-fertilizer.
Implications - The idea of having longer eyelashes is regarded as an attractive physical trait. Cosmetic companies attempt to satisfy the need for lush lashed with products such as mascara and falsies. Though these products are readily available, consumers continue to seek eyelash innovations that have longer, more natural-looking results.
Implications - The idea of having longer eyelashes is regarded as an attractive physical trait. Cosmetic companies attempt to satisfy the need for lush lashed with products such as mascara and falsies. Though these products are readily available, consumers continue to seek eyelash innovations that have longer, more natural-looking results.
Trend Themes
1. Eyelash-fertilizer Development - Companies are exploring further development of bimatoprost ophthalmic solution for eyelash growth, which has caught the attention of cosmetic companies looking to offer better eyelash innovations.
2. Longer, Natural-looking Eyelash Trend - Consumers crave longer, more natural-looking eyelash innovations, leading to the need for products with better results, such as bimatoprost ophthalmic solution.
3. Eyelash Enhancement Alternatives Trend - As consumers become more aware of the potential harmful effects of constant mascara and falsies use, they are increasingly turning to eyelash-enhancing alternatives like bimatoprost ophthalmic solution.
Industry Implications
1. Cosmetics - The cosmetic industry can continue to improve and innovate with the use of bimatoprost ophthalmic solution for eyelash growth, leading to more effective and natural-looking eyelash products.
2. Pharmaceuticals - Pharmaceutical companies can capitalize on the side effect of bimatoprost ophthalmic solution for cosmetics, leading to the development of more dual-purpose medications with added beauty benefits.
3. Beauty Salons - Beauty salons can incorporate bimatoprost ophthalmic solution into their service offerings, providing customers with greater options for achieving longer, more natural-looking eyelashes without the use of mascara or falsies.
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