Twilight Eye-verts to Launch Robert Pattinson's New DVD
Ben Dutton — April 7, 2009 — Marketing
References: mischiefpr
If you haven’t had enough of Robert Pattinson yet, you’ll love this Twilight DVD launch promo.
Famous guys plastered across billboards, like David Beckham and Jonathan Rhys Myers, have been getting the eye from girls for ages, so this interesting new ad campaign turns the tables and sees handsome chaps eying the girls right back.
Special ‘eye-verts’ have been created to promote the release of the vampire love story, Twilight, on DVD & Blu-ray this week. The campaign will see striking male models hit busy UK high streets where they will target female fans by giving them the eye and revealing specially created mini ads for the film in their eyes.
The ‘eye-verts’ have been produced by film company E1 Entertainment to mirror British star Robert Pattinson’s eyes in the movie, whose vampire character Edward is said to have eyes the colour of ‘liquid gold’ when his thirst for blood is satisfied.
Famous guys plastered across billboards, like David Beckham and Jonathan Rhys Myers, have been getting the eye from girls for ages, so this interesting new ad campaign turns the tables and sees handsome chaps eying the girls right back.
Special ‘eye-verts’ have been created to promote the release of the vampire love story, Twilight, on DVD & Blu-ray this week. The campaign will see striking male models hit busy UK high streets where they will target female fans by giving them the eye and revealing specially created mini ads for the film in their eyes.
The ‘eye-verts’ have been produced by film company E1 Entertainment to mirror British star Robert Pattinson’s eyes in the movie, whose vampire character Edward is said to have eyes the colour of ‘liquid gold’ when his thirst for blood is satisfied.
Trend Themes
1. Guerrilla Advertising - Opportunity for businesses to create unconventional and eye-catching ad campaigns that engage with consumers in unexpected ways.
2. Celebrity Endorsements - Potential for brands to leverage the popularity and influence of famous individuals to promote their products or services.
3. Interactive Marketing - Demand for interactive marketing strategies that create immersive experiences and encourage consumer engagement.
Industry Implications
1. Film and Entertainment - Film companies can explore innovative marketing techniques, such as eye-catching 'eye-vert' ads, to promote movie releases and engage with audiences.
2. Fashion and Modeling - Models and fashion brands can collaborate with film companies to create unique advertising opportunities that blur the lines between entertainment and fashion.
3. Consumer Electronics - Opportunity for consumer electronics companies to partner with film studios and incorporate interactive marketing techniques, like 'eye-verts,' to promote the release of DVDs and Blu-rays.
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