Google Glass Preview Will Let Users See Trailers Wherever They Are
Michael Baxter — March 15, 2014 — Tech
References: glass-preview & psfk
Google Glass Preview is an app that is going to change the way we look at the world, again. Google Glass is quickly establishing itself as the newest and greatest tech invention to come out in the past few years and Preview is going to help establish that.
The Google Glass Preview app will make virtual reality a very real part of everyday life. The app allows users to look at posters of movies in theaters and see the trailer play for them right before their eyes.
Rather than having to open up one's smartphone and search for each trailer individually on YouTube they can now cycle through films on the go. All users have to do is say "OK Glass, preview the movie" while looking at the poster and the app does the rest.
The Google Glass Preview app will make virtual reality a very real part of everyday life. The app allows users to look at posters of movies in theaters and see the trailer play for them right before their eyes.
Rather than having to open up one's smartphone and search for each trailer individually on YouTube they can now cycle through films on the go. All users have to do is say "OK Glass, preview the movie" while looking at the poster and the app does the rest.
Trend Themes
1. Virtual Reality Movie Trailers - Disruptive innovation opportunity: Creating immersive movie marketing experiences through virtual reality technology.
2. Google Glass Preview App - Disruptive innovation opportunity: Introducing a seamless way for users to access movie trailers on-the-go.
3. Augmented Reality Advertising - Disruptive innovation opportunity: Transforming traditional movie poster advertising by integrating augmented reality features that play trailers.
Industry Implications
1. Film Entertainment - Disruptive innovation opportunity: Revolutionizing the way movies are promoted and marketed through virtual and augmented reality techniques.
2. Technology - Disruptive innovation opportunity: Exploring the potential of virtual reality and augmented reality technologies to enhance user experiences across various applications and industries.
3. Digital Marketing - Disruptive innovation opportunity: Leveraging virtual reality and augmented reality technologies to create engaging and interactive advertising campaigns.
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