Nike Air Maxes Get Customized as Wii Balance Boards
Josh Milenthal — September 11, 2010 — Tech
References: njgm.wordpress & engadget
Nike recently challenged 78 artists to attack a pair of its shoes and come up with something that is not just a normal pair of shoes. The result? A pair of Nike Air Maxes that have been transformed into Nintendo Wii balance board shoes. Artist Nick Marsh infused the internals of a Wii balance board into a pair of shoes for his entry.
His Wii balance board shoes work exactly as the traditional board works, but you must lift your foot or sit down to relieve pressure since there is no board to get off of.
His Wii balance board shoes work exactly as the traditional board works, but you must lift your foot or sit down to relieve pressure since there is no board to get off of.
Trend Themes
1. Customized Shoes - Opportunity for brands to collaborate with artists and create unique, customized shoes incorporating innovative features.
2. Wearable Gaming - Potential for creating wearable accessories that integrate gaming technology, such as incorporating game controllers into shoes.
3. Interactive Fashion - Emerging trend of merging fashion and technology to create interactive and functional clothing items.
Industry Implications
1. Footwear - Disruptive innovation opportunity for footwear companies to collaborate with tech brands and artists to create tech-infused, customized shoes.
2. Gaming - Opportunity for gaming companies to explore wearable gaming accessories, expanding the gaming experience beyond the traditional controller.
3. Fashion - Potential for fashion brands to incorporate interactive technology into their designs, blurring the line between fashion and functionality.
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