The Nike 'Hypervenom' Shoes Provide a Nude Feel on the Field
Alexander Lam — May 31, 2013 — Fashion
Helping you feel more natural on the field, the Nike 'Hypervenom' soccer cleats make you feel like you're playing barefoot. The cleats were built to increase your speed and dexterity while getting out of your way so you can play at your best. The shoes are made from mesh and with 'NikeSkin Technology.' Constructed with only one piece, the shoes removes all unnecessary layers.
The 'Hypervenom' shoes were designed using input from soccer superstars such as Neymar, Rooney and Ibrahimovic. With their recommendations, Nike designed the shoe to have superior control along with a degree of speed. A split-toe plate combined with additional traction gives the shoe a high level of control. Despite all of this technology, the shoes still maintain a barefoot-like feel.
The 'Hypervenom' shoes were designed using input from soccer superstars such as Neymar, Rooney and Ibrahimovic. With their recommendations, Nike designed the shoe to have superior control along with a degree of speed. A split-toe plate combined with additional traction gives the shoe a high level of control. Despite all of this technology, the shoes still maintain a barefoot-like feel.
Trend Themes
1. Barefoot-simulating Footwear - An emerging trend in the footwear industry is the development of barefoot-simulating shoes that provide a natural, sensory experience.
2. Performance-enhancing Cleats - A growing trend in the sports industry is the creation of cleats that optimize speed, dexterity, and control to enhance athletes' performance on the field.
3. Athlete-driven Product Design - An industry trend is the collaboration between sports brands and athletes to design innovative products that meet specific performance needs while maintaining comfort and usability.
Industry Implications
1. Footwear - The footwear industry has the opportunity to create barefoot-simulating shoes that offer a natural experience without compromising performance.
2. Sports Equipment - The sports equipment industry can capitalize on the demand for performance-enhancing cleats that provide athletes with an edge in their respective sports.
3. Sportswear - The sportswear industry can benefit from incorporating athlete-driven product design, thus creating innovative products that are tailored to the needs of athletes.
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