ASOS Launches an Online Shop Dedicated to the Spooky Holiday
Meghan Young — October 8, 2014 — Fashion
References: us.asos & fashiongonerogue
Women who are looking for stylish Halloween products need look no further than a specially curated online section at ASOS. A one-stop destination for all things feminine and fun when it comes to fashion, it is only natural that people would be interested to see what stylish Halloween products have been put together for the spooky season.
From sequinned masks of devils, ghosts and even pumpkins to creepy clutches and a ton of graphic sweaters scrawled with 'zombie,' 'teen witch' and more, the online shop is chock full of stylish Halloween products. These are items that can easily be carried out through the years as well. Some people might even wear them on days other than Halloween, they are so stylish.
From sequinned masks of devils, ghosts and even pumpkins to creepy clutches and a ton of graphic sweaters scrawled with 'zombie,' 'teen witch' and more, the online shop is chock full of stylish Halloween products. These are items that can easily be carried out through the years as well. Some people might even wear them on days other than Halloween, they are so stylish.
Trend Themes
1. Stylish Halloween Products - Disruptive innovation opportunity: Creating fashionable and versatile Halloween accessories and clothing that can be worn beyond the spooky season.
2. Curated Online Shopping - Disruptive innovation opportunity: Developing specialized online platforms that provide curated shopping experiences for specific holidays or occasions.
3. Multi-use Seasonal Fashion - Disruptive innovation opportunity: Designing clothing and accessories that can be repurposed for various seasonal events and celebrations.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introducing online shops dedicated to specific holiday themes, catering to the growing demand for unique fashion experiences.
2. E-commerce - Disruptive innovation opportunity: Creating online marketplaces that curate products related to specific holidays or events, transforming the way consumers shop for seasonal items.
3. Holiday Retail - Disruptive innovation opportunity: Revolutionizing the way Halloween products are sold and marketed by offering stylish and versatile options for consumers seeking a more elevated holiday shopping experience.
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