The 'PortaVia' Universal Lid Turns Any Cup into a Travel Mug
Michael Hemsworth — February 1, 2019 — Art & Design
References: portaviadesign & yankodesign
The war against disposable coffee cups and plastic straws has bolstered the consumer need for reusable takeaway containers, which is seeing new accessory options like the 'Portavia' universal lid be introduced with this in mind. Crafted from food-grade silicone, the lid is capable of withstanding high temperatures, is dishwasher-safe and will create a leakproof seal with almost any mug or cup. This allows a person to take a drink with them from home or bring their own mug with them to the coffee house without the need for disposable alternatives to limit their use of single-use packaging.
The 'Portavia' universal lid is the design work of Louis Dombowsky and addresses the shift towards reduced and zero-waste lifestyles as consumers become more aware of environmental conditions.
The 'Portavia' universal lid is the design work of Louis Dombowsky and addresses the shift towards reduced and zero-waste lifestyles as consumers become more aware of environmental conditions.
Trend Themes
1. Reusable Takeaway Containers - The trend towards reduced and zero-waste lifestyles creates opportunities for businesses to innovate in the reusable container space.
2. Food-grade Silicone Accessories - The rise of eco-consciousness among consumers creates room for new accessory options utilizing food-grade silicone.
3. Leakproof Lid Solutions - Increased consumer demand for leakproof lids that can create seals with almost any mug or cup creates opportunities for companies to create universal solutions.
Industry Implications
1. Food and Beverage - Restaurants and coffee shops can incorporate reusable containers and silicone accessories as part of their eco-friendly initiatives, while also providing convenience to customers.
2. Household Goods - Manufacturers of household goods can create and market leakproof lid solutions that can be incorporated into consumers' lifestyles to reduce waste.
3. E-commerce - Online retailers can offer a variety of reusable containers and silicone accessories, catering to environmentally conscious consumers who may prefer to shop from home and reduce packaging waste.
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