Carlsberg Challenged Six Strangers to Build a Pub in Five Days
Laura McQuarrie — August 15, 2018 — Art & Design
References: airbnb & designtaxi
Carlsberg brought together six complete strangers and challenged them to build a pub over the course of five days. As part of the project, the participants—with no previous building experience—completed the construction of not just any old pub but one that's off-the-grid and powered by a waterfall. While the finished product is noteworthy in and of itself, so is the adventure that these people embarked on, creating friendships and a once-in-a-lifetime accomplishment.
The 'Carlsberg Cabin' was created by architect Ben Huggins of New British Design and it pays tribute to Danish design and makes the most of eco-friendly wood.
Those who are looking to share drinks and some laughs at the remote Carlsberg Cabin can now find it listed on Airbnb.
The 'Carlsberg Cabin' was created by architect Ben Huggins of New British Design and it pays tribute to Danish design and makes the most of eco-friendly wood.
Those who are looking to share drinks and some laughs at the remote Carlsberg Cabin can now find it listed on Airbnb.
Trend Themes
1. Off-the-grid - Disruptive innovation opportunity: Developing sustainable and self-sufficient technologies to power remote establishments off-the-grid.
2. Eco-friendly Design - Disruptive innovation opportunity: Integrating Danish design principles and eco-friendly materials in various industries to create sustainable and aesthetically pleasing products.
3. Collaborative Construction - Disruptive innovation opportunity: Exploring new models of collaborative construction to bring together individuals with diverse skill sets to complete ambitious projects within tight deadlines.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Incorporating off-the-grid technologies in remote hospitality establishments to provide unique and sustainable experiences for guests.
2. Architecture - Disruptive innovation opportunity: Fusing eco-friendly design practices with traditional architecture to create environmentally conscious structures that blend seamlessly into their surroundings.
3. Construction - Disruptive innovation opportunity: Leveraging collaborative construction methods to enhance efficiency and productivity in the construction industry, enabling the completion of complex projects in shorter timeframes.
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