Airbnb Just Launched 'Airbnb Adventures' for Ambitious Travelers
Katherine Pendrill — June 14, 2019 — World
References: japantoday & delish
In an effort to provide travelers with more than just temporary accommodations, Airbnb has just launched 'Airbnb Adventures.' While the current Airbnb Experience platform is for short activities such as cooking classes and walking tours, the new platform will over overnight excursions. As the company puts it, the new Airbnb Adventures are "hosted journeys to extraordinary places. All you have to do is show up."
Airbnb Adventures are unique overnight excursions that travelers can add on to their trip. These adventures start at just $79 and max out at $5,000 for a 10-night trip. Currently, there are 200 of these adventures to choose from and they span six continents. All of the adventures are intended for small groups of 12 people or less and include unique experiences such as a Slow Food Safari in the Galapagos or visiting an oyster farm in Sweden.
Since its launch, the company's Experiences have been wildly embraced by Millennials and Gen Z travelers. Reports suggest that "the most-booked Experience categories by Gen Z guests in Thailand, [for example], involve food—with two of the top three Experiences [being] learning to cook Thai food, and the top spot [being] a city and food tour." This suggests that younger generations tend to be much more adventurous when it comes to dining.
Image Credit: Airbnb.
Airbnb Adventures are unique overnight excursions that travelers can add on to their trip. These adventures start at just $79 and max out at $5,000 for a 10-night trip. Currently, there are 200 of these adventures to choose from and they span six continents. All of the adventures are intended for small groups of 12 people or less and include unique experiences such as a Slow Food Safari in the Galapagos or visiting an oyster farm in Sweden.
Since its launch, the company's Experiences have been wildly embraced by Millennials and Gen Z travelers. Reports suggest that "the most-booked Experience categories by Gen Z guests in Thailand, [for example], involve food—with two of the top three Experiences [being] learning to cook Thai food, and the top spot [being] a city and food tour." This suggests that younger generations tend to be much more adventurous when it comes to dining.
Image Credit: Airbnb.
Trend Themes
1. Overnight Excursions - The launch of Airbnb Adventures indicates a growing demand for unique and immersive overnight travel experiences.
2. Small Group Travel - The popularity of Airbnb Adventures highlights the trend of travelers seeking intimate and personalized experiences in small groups.
3. Food and Culinary Experiences - The preference for food-related activities among Millennials and Gen Z travelers suggests a market opportunity for disruptive innovation in the food and culinary tourism industry.
Industry Implications
1. Hospitality and Accommodation - The launch of Airbnb Adventures presents an opportunity for the hospitality and accommodation industry to expand offerings and cater to the increasing demand for unique travel experiences.
2. Travel and Tourism - The rise of Airbnb Adventures reflects a trend in the travel and tourism industry towards personalized and immersive experiences.
3. Food and Culinary Tourism - The popularity of food-related experiences in Airbnb Experiences calls for innovation and disruption in the food and culinary tourism sector to meet the preferences of younger generations.
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