Airbnb and 23andMe Have Partnered For Vacations Based on Genetic DNA
Grace Mahas — June 4, 2019 — Lifestyle
References: press.airbnb & vox
Home genetic test kits have risen in popularity in recent years, and as a result, more and more people are interested in planning heritage-themed vacations. Airbnb and 23andMe have done exactly that with their recent collaboration.
The process is simple: customers will take the DNA test via 23andMe, which takes three to five weeks for results. The ancestry report will include 'Homes' and 'Experiences' suggestions by Airbnb based on these results, letting customers easily plan a "heritage" trip. Research shows that since it has become increasingly easy to test your roots, more consumers are planning their next vacation destination based on the DNA genetic results.
The hybridization of the two industries is an example of curated products, which will continue to create an interesting development for the travel and hospitality sector.
Image Credit: Shutterstock
The process is simple: customers will take the DNA test via 23andMe, which takes three to five weeks for results. The ancestry report will include 'Homes' and 'Experiences' suggestions by Airbnb based on these results, letting customers easily plan a "heritage" trip. Research shows that since it has become increasingly easy to test your roots, more consumers are planning their next vacation destination based on the DNA genetic results.
The hybridization of the two industries is an example of curated products, which will continue to create an interesting development for the travel and hospitality sector.
Image Credit: Shutterstock
Trend Themes
1. Heritage-themed Vacations - The rise in popularity of home genetic test kits has led to an increase in heritage-themed vacations, as seen with Airbnb and 23andMe's collaboration.
2. Curated Products - The curated suggestions of 'Homes' and 'Experiences' based on DNA test results create an intriguing opportunity for the travel and hospitality sector.
3. Personalized Travel Experiences - Using DNA test results to plan vacations allows for personalized and unique experiences, presenting a disruptive innovation in the travel industry.
Industry Implications
1. Travel and Hospitality - The travel industry has the potential to tap into the market of heritage-themed vacations, offering curated experiences based on customers' DNA test results.
2. Genetic Testing - The partnership between Airbnb and 23andMe highlights the growing popularity and potential of genetic testing, as it expands into the travel industry.
3. Home Rental - Home rental platforms like Airbnb can take advantage of the trend of heritage-themed vacations by offering curated homes that align with customers' DNA test results.
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