'Outdoorsy' Connects Consumers to Their Van Life Aspirations
Michael Hemsworth — January 26, 2019 — Autos
References: outdoorsy & blessthisstuff
Ditching their urban lifestyle in favor of a nomadic one is the dream of many consumers, so the 'Outdoorsy' RV rental marketplace is positioned as a way for them to try out life on the road when traveling.
The platform allows RV owners to offer up their vehicle for others to rent for short periods of time in specific areas to let them explore on their own terms without having to opt for a traditional hotel or Airbnb rental. This will come as welcome news to travelers seeking to get off the beaten path, while still staying prepared for anything that might come up whilst on the coast or camping in the woods.
The 'Outdoorsy' platform also allows RV owners to make extra money when they aren't using their vehicle to supplement payments or their lifestyle.
The platform allows RV owners to offer up their vehicle for others to rent for short periods of time in specific areas to let them explore on their own terms without having to opt for a traditional hotel or Airbnb rental. This will come as welcome news to travelers seeking to get off the beaten path, while still staying prepared for anything that might come up whilst on the coast or camping in the woods.
The 'Outdoorsy' platform also allows RV owners to make extra money when they aren't using their vehicle to supplement payments or their lifestyle.
Trend Themes
1. Nomadic Lifestyle - Explore the disruptive innovation opportunities in providing resources and services to support the growing trend of individuals seeking a nomadic lifestyle.
2. Peer-to-peer Rental Marketplaces - Harness the potential of disruptive innovation by creating rental marketplaces that connect individuals looking to rent specific items or experiences with owners who have them available for short periods of time.
3. Alternative Accommodation Options - Capitalizing on the changing preferences of travelers, consider offering unique and non-traditional options for accommodations, such as camper van rentals, to cater to those seeking new experiences.
Industry Implications
1. Peer-to-peer Sharing Economy - Explore disruptive innovation opportunities in creating platforms that facilitate peer-to-peer sharing of resources and services, such as RV rentals.
2. Travel and Tourism - Innovate within the travel and tourism industry by offering alternative accommodation options and experiences that cater to the needs of adventurous travelers.
3. Vehicle Rental and Sharing - Seize disruptive innovation opportunities by creating platforms that enable individuals to rent or share their vehicles with others, allowing for additional income generation and cost savings.
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