The Socially Conscious De'longhi Perfecta Artista Series
Marissa Liu — October 9, 2009 — Lifestyle
References: cgi3.ebay & lifeinaventicup
De’Longhi Perfecta espresso machines have been called works of art and now the Italian company is actually turning their iconic espresso machines into canvases to benefit Oxfam America, a nonprofit organization dedicated to the fight against poverty.
The De’Longhi Perfecta Artista Series had internationally recognized artists, including Nicole Miller, Damien Correll and Mario Hugo, laser-etch original designs onto an extremely limited run of De’Longhi Perfecta espresso machines. So, if your morning coffee doesn’t bring you enough peace of mind, a contribution to fighting poverty and social injustice and an excellent cup of espresso just might. The auction runs from October 4-18.
The De’Longhi Perfecta Artista Series had internationally recognized artists, including Nicole Miller, Damien Correll and Mario Hugo, laser-etch original designs onto an extremely limited run of De’Longhi Perfecta espresso machines. So, if your morning coffee doesn’t bring you enough peace of mind, a contribution to fighting poverty and social injustice and an excellent cup of espresso just might. The auction runs from October 4-18.
Trend Themes
1. Artistic Collaborations - The collaboration between De'Longhi and internationally recognized artists opens up opportunities for other brands to collaborate with artists, creating unique and limited-edition products.
2. Socially-conscious Consumerism - The De'Longhi Perfecta Artista Series taps into the growing trend of consumers who want to support social causes through their purchases, creating opportunities for other companies to develop products that give back to society.
3. Limited Edition Collectibles - The limited run of De'Longhi Perfecta espresso machines with laser-etched designs by renowned artists creates a sense of exclusivity and collectibility, presenting opportunities for other brands to create limited edition collectibles for their customers.
Industry Implications
1. Coffee Appliances - The collaboration between De'Longhi and artists in creating unique espresso machines presents opportunities for the coffee appliance industry to explore artistic collaborations and limited-edition designs for their products.
2. Nonprofit and Social Impact - The De'Longhi Perfecta Artista Series demonstrates how nonprofits like Oxfam America can partner with brands to raise funds through specially designed products, opening up opportunities for other nonprofit organizations to explore similar collaborations with companies.
3. Art and Design - The collaboration between De'Longhi and internationally recognized artists showcases how the art and design industry can extend their creativity beyond traditional mediums, leading to opportunities for other artists and designers to collaborate with brands on unique projects.
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