The Krispy Kreme #VoteForGlaze Campaign will Pick a New Flavor
Michael Hemsworth — January 20, 2018 — Lifestyle
References: voteforglaze & chewboom
The Krispy Kreme #VoteForGlaze campaign has been created by the brand as a way for fans of the brand to have their say in the conversation about the new Glazed Doughnut flavor. The promotion will run from January 16 to the 22 with the new flavor set to be announced on January 25.
The promotion has been created with four new flavors including 'Caramel,' 'Blueberry,' 'Maple' and 'Lemon,' which can be voted for by going to voteforglaze.com to ensure you have your say. The new doughnut will be made available by the brand in the spring at participating locations for one week only.
The Krispy Kreme #VoteForGlaze Glazed Doughnut campaign identifies how brands are looking to incorporate consumers into the product planning process to keep them excited about the brand.
The promotion has been created with four new flavors including 'Caramel,' 'Blueberry,' 'Maple' and 'Lemon,' which can be voted for by going to voteforglaze.com to ensure you have your say. The new doughnut will be made available by the brand in the spring at participating locations for one week only.
The Krispy Kreme #VoteForGlaze Glazed Doughnut campaign identifies how brands are looking to incorporate consumers into the product planning process to keep them excited about the brand.
Trend Themes
1. Consumer-driven Product Development - The Krispy Kreme #VoteForGlaze campaign demonstrates the trend of involving consumers in the decision-making process for new product flavors, creating a sense of excitement and engagement.
2. Limited-time Offerings - The one-week availability of the new Glazed Doughnut flavor showcases the trend of using limited-time promotions to generate hype and urgency among consumers.
3. Interactive Marketing Campaigns - The voteforglaze.com website provides an interactive platform for consumers to participate in the campaign, illustrating the trend of leveraging digital platforms for engaging marketing experiences.
Industry Implications
1. Food & Beverage - The Krispy Kreme #VoteForGlaze campaign presents opportunities for innovation in the food and beverage industry by involving consumers in the creation of new flavors and limited-time offerings.
2. Fast Food - Fast food chains can learn from the success of Krispy Kreme's #VoteForGlaze campaign to engage customers through interactive marketing and time-limited promotions.
3. Digital Marketing - The interactive nature of the voteforglaze.com website highlights the potential for disruptive innovation in the digital marketing industry, where brands can create engaging online experiences to involve consumers in product decision-making.
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