Krispy Kreme Made a Special Donut for National Gingerbread House Day
Laura McQuarrie — December 9, 2017 — Marketing
References: krispykreme & businesswire
In celebration of National Gingerbread House Day in December this year, Krispy Kreme will be introducing an exclusive 'Gingerbread Glazed Doughnut' for just one day only.
The all-new Gingerbread Glazed Doughnut is set to offer a seasonal take on Krispy Kreme's classic Original Glazed Doughnut with a spiced gingerbread dough infused with classic spices like cinnamon and ginger and topped with a gingerbread molasses glaze. The introduction of this donut marks the first time that the donut chain has introduced both a festive glaze and a dough base for the creation of a new holiday favorite treat.
The seasonal, cookie-flavored Krispy Kreme donut offers a festive alternative to enjoying gingerbread cookies over the holiday season.
The all-new Gingerbread Glazed Doughnut is set to offer a seasonal take on Krispy Kreme's classic Original Glazed Doughnut with a spiced gingerbread dough infused with classic spices like cinnamon and ginger and topped with a gingerbread molasses glaze. The introduction of this donut marks the first time that the donut chain has introduced both a festive glaze and a dough base for the creation of a new holiday favorite treat.
The seasonal, cookie-flavored Krispy Kreme donut offers a festive alternative to enjoying gingerbread cookies over the holiday season.
Trend Themes
1. Seasonal Flavored Treats - The introduction of the Gingerbread Glazed Doughnut by Krispy Kreme showcases the trend of offering seasonal flavors in popular treats.
2. Holiday-inspired Glazes - Krispy Kreme's creation of a gingerbread molasses glaze for their Gingerbread Glazed Doughnut highlights the trend of incorporating holiday-inspired flavors and glazes into food products.
3. Limited-time Offerings - By making the Gingerbread Glazed Doughnut available for only one day, Krispy Kreme taps into the trend of limited-time offerings that create a sense of urgency and exclusivity.
Industry Implications
1. Bakery - Bakeries can capitalize on the trend of seasonal flavored treats by creating their own unique holiday-inspired goodies to attract customers during festive seasons.
2. Fast Food - Famous fast-food chains can offer limited-time holiday-themed items like the Gingerbread Glazed Doughnut to generate buzz and drive customer traffic during specific periods.
3. Food Retail - Specialty food retailers can partner with brands or create their own seasonal treats, including holiday-inspired glazes, to cater to consumers looking for uniquely flavored products during festive occasions.
2.1
Score
Popularity
Activity
Freshness
