From the Kool-Aid Man to Crappy Cupcakes
Shelby Lee Walsh — February 19, 2010 — Lifestyle
References: blogs.westword
These fatty food tattoos are not exactly Weight Watchers-friendly. Ranging from an array of diabetes-causing muses (such as hot dogs, cupcakes and Popeyes), these people sure do have an eclectic sense of what constitutes as body art.
Personally, out of all of these fatty food tattoos I enjoy the belly button hot dog tattoo. Why? Because it's all about location, location, location (and it happens to be hilariously located on a super hairy gut).
Implications - Although tattoos were once considered a part of subculture, consumers are now appreciating this graphic skin art as part of the mainstream. More consumers are glamorizing tattoo graphic art and businesses should be wise and consider using subculture images to market their products and brand.
Personally, out of all of these fatty food tattoos I enjoy the belly button hot dog tattoo. Why? Because it's all about location, location, location (and it happens to be hilariously located on a super hairy gut).
Implications - Although tattoos were once considered a part of subculture, consumers are now appreciating this graphic skin art as part of the mainstream. More consumers are glamorizing tattoo graphic art and businesses should be wise and consider using subculture images to market their products and brand.
Trend Themes
1. Mainstream Tattoo Art - Opportunity for businesses to incorporate tattoo graphic art into their marketing strategies.
2. Eclectic Body Art - Opportunity for businesses to explore unconventional body art as a means of self-expression and branding.
3. Location-specific Tattoos - Opportunity for businesses to leverage the concept of location-specific tattoos for targeted marketing campaigns.
Industry Implications
1. Tattoo Industry - Disruptive innovation opportunity: Exploring mainstream tattoo graphic art and unconventional body art to attract new customers and expand market share.
2. Food and Beverage Industry - Disruptive innovation opportunity: Incorporating food-related body art into branding strategies to resonate with consumers who appreciate unique and unconventional representations of their favorite foods.
3. Advertising and Marketing Industry - Disruptive innovation opportunity: Developing location-specific tattoo-inspired marketing campaigns to engage consumers on a more personal level and create memorable brand experiences.
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