Sauvage Magazine Explores Personal Meanings in 'Alter Ego'
Online magazine Sauvage taps into the photographic work of Rachel Mantiri for an identity magazine editorial feature. 'Alter Ego' is an adventure into the inner workings of humans— a testimonial to the non-binary nature of our feelings, desires and personal traits.
Essentially, the dualism in the human psyche comes to the forefront in this identity magazine editorial. The model is captured in seven shots— each with a huge amount of connotative meaning that is somewhat wholly dependent on personal experience and interpretation. The viewer can witness the model, rejecting the mask of societal oppression in a hauntingly beautiful collage. Perhaps, the red hand imagery is a symbol of outsider interference, trying to re-write the individualistic nature we are each born with. Either way, the identity magazine editorial does not only shatter the glass of self-perception, it also wreaks havoc on the notions of masculinity and femininity.
Essentially, the dualism in the human psyche comes to the forefront in this identity magazine editorial. The model is captured in seven shots— each with a huge amount of connotative meaning that is somewhat wholly dependent on personal experience and interpretation. The viewer can witness the model, rejecting the mask of societal oppression in a hauntingly beautiful collage. Perhaps, the red hand imagery is a symbol of outsider interference, trying to re-write the individualistic nature we are each born with. Either way, the identity magazine editorial does not only shatter the glass of self-perception, it also wreaks havoc on the notions of masculinity and femininity.
Trend Themes
1. Non-binary Identity - There is a trend towards exploring and embracing non-binary identities and personal traits.
2. Personal Interpretation - Consumers are increasingly drawn to content that allows for personal interpretation and experience.
3. Rejection of Societal Norms - There is a growing trend towards shattering the norms of identity and rejecting societal oppression.
Industry Implications
1. Photography - There is an opportunity in the photography industry to experiment with non-traditional expressions of identity and embrace personal interpretation.
2. Publishing - There is a disruptive innovation opportunity in the publishing industry to create content that allows for personal interpretation and challenges societal norms around identity.
3. Fashion - The fashion industry can disrupt norms around gendered clothing and experiment with non-binary expressions of identity.
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