The Balenciaga SS18 Campaign Boasts Surreal, Contorted Graphics
Laura McQuarrie — April 5, 2018 — Fashion
References: instagram & designtaxi
For the Balenciaga SS18 fashion campaign, the luxury fashion house opted to release a variety of visuals in a distorted style.
The photos shared on social media by the brand include ones that are oddly stretched, warped and blurred, creating an unclear view of some of the new designer styles—as well as a sense of mystery surrounding the products and styled outfits. The images shared to Instagram by Balenciaga are accompanied only by a description that reads either "Women Spring Summer 18" or "Men Spring Summer 18," which only adds to the intrigue of each presented style.
For its previously released campaign, Balenciaga opted to share a series of candid images inspired by paparazzi shots, with models covering their faces.
Image Credit: Sophie Delaporte
The photos shared on social media by the brand include ones that are oddly stretched, warped and blurred, creating an unclear view of some of the new designer styles—as well as a sense of mystery surrounding the products and styled outfits. The images shared to Instagram by Balenciaga are accompanied only by a description that reads either "Women Spring Summer 18" or "Men Spring Summer 18," which only adds to the intrigue of each presented style.
For its previously released campaign, Balenciaga opted to share a series of candid images inspired by paparazzi shots, with models covering their faces.
Image Credit: Sophie Delaporte
Trend Themes
1. Distorted Visual Advertising - Opportunity for brands to create attention-grabbing, mysterious campaigns by distorting visuals.
2. Unclear Fashion Marketing - Chance to generate curiosity and intrigue by showcasing fashion in a blurred and distorted manner.
3. Minimalistic Descriptions - Possibility to enhance the allure of fashion products by using minimalistic descriptions that leave room for interpretation.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity to transform traditional high-fashion advertising through distorted visuals and minimalistic descriptions.
2. Graphic Design - Opportunity to explore creative techniques in manipulating visuals to create distorted and attention-grabbing graphics for marketing campaigns.
3. Social Media Marketing - Potential for brands to leverage social media platforms like Instagram to showcase distorted and intriguing fashion visuals that captivate the target audience.
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