Dressmate Launched Online to Sell Chic Feminist Brands
Grace Mahas — June 3, 2019 — Fashion
Dressmate, a new female-focused and vintage clothing platform, gives users access to modern and sustainable brands. The business originally started as a Facebook group that rented clothing and has since evolved to let users shop online for eco-friendly, slow fashion pieces.
Dressmate was founded by Jennifer Simons and features brands like Paloma Wool, OORI OTT, and Seoul Import. Simons stated that “Dressmate was born by putting ‘dress’ and ‘mate’ together on a whim. I liked it immediately because it aligned with this inspiration of getting ready for a night out (or in) with your friends.” The pieces chosen are classic basics that are essential for a chic and timeless wardrobe. The slow fashion site also features unique vintage pieces for those looking for one-of-a-kind items.
The funky brand is dedicated to empowering women globally and will surely become a staple for the modern woman.
Dressmate was founded by Jennifer Simons and features brands like Paloma Wool, OORI OTT, and Seoul Import. Simons stated that “Dressmate was born by putting ‘dress’ and ‘mate’ together on a whim. I liked it immediately because it aligned with this inspiration of getting ready for a night out (or in) with your friends.” The pieces chosen are classic basics that are essential for a chic and timeless wardrobe. The slow fashion site also features unique vintage pieces for those looking for one-of-a-kind items.
The funky brand is dedicated to empowering women globally and will surely become a staple for the modern woman.
Trend Themes
1. Female-focused Vintage Clothing - Opportunity for other platforms to cater specifically to women and offer sustainable, stylish vintage clothing options.
2. Eco-friendly Slow Fashion - Potential for more brands and platforms to embrace sustainable and ethical practices in the fashion industry.
3. Online Rental Services - Room for innovation in the online rental space, offering convenient access to high-quality, vintage and sustainable clothing.
Industry Implications
1. Fashion E-commerce - E-commerce platforms have an opportunity to include more vintage, sustainable, and female-focused brands in their offerings.
2. Sustainable Fashion - More companies can focus on sustainable manufacturing practices and provide eco-friendly alternatives to fast fashion.
3. Clothing Rental - The clothing rental industry has an opportunity to collaborate with more vintage stores and brands to expand their offerings.
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