Girlfriend Collective Made an Eco Hummingbird Half Zip Windbreaker
Laura McQuarrie — July 2, 2019 — Eco
References: girlfriend & instagram
Girlfriend Collective, which is known for creating eco-friendly activewear from recycled fishing nets and single-use plastic bottles, recently introduced an all-new Hummingbird Half Zip Windbreaker that it calls "slow fashion designed for speed." This new design in the brand's Canyon Collection is made from 100% recycled post-consumer single-use bottles, helping to divert 34 water bottles from the landfill. Thanks to the brand's use of this recycled material, it also helps to save energy and reduce carbon dioxide emissions.
The sweat-wicking, breathable Hummingbird Half Zip Windbreaker style is currently available for pre-order in sizes from XXS to 6XL and earthy colors like Cocoa, Midnight, Dahlia and Clay.
Knowing that many consumers are doing their part to minimize their own plastic use, brands are making the most of non-virgin materials that are already in circulation.
The sweat-wicking, breathable Hummingbird Half Zip Windbreaker style is currently available for pre-order in sizes from XXS to 6XL and earthy colors like Cocoa, Midnight, Dahlia and Clay.
Knowing that many consumers are doing their part to minimize their own plastic use, brands are making the most of non-virgin materials that are already in circulation.
Trend Themes
1. Recycled Fashion - Opportunity for designers to create innovative products from recycled materials such as plastic bottles and fishing nets.
2. Sustainable Activewear - Opportunity for the activewear industry to produce more eco-friendly clothing pieces while still incorporating innovative designs and fashion styles for consumers.
3. Circular Economy - Opportunity for businesses to adopt a circular economy model in which products are recycled and repurposed, reducing waste and conserving resources.
Industry Implications
1. Fashion Industry - An opportunity for the fashion industry to shift towards sustainability and eco-friendly practices through the use of recycled materials.
2. Activewear Industry - An opportunity for the activewear industry to create sustainable options that cater to eco-conscious consumers without compromising style and performance.
3. Environmental Conservation Industry - An opportunity for environmental conservation initiatives to partner with businesses and provide solutions for reducing waste and promoting circular economy models.
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