The Yes - But No Image Macro Denounces Commonly Held Misconceptions
Jason Soy — November 15, 2011 — Pop Culture
References: yes-butno.tumblr & facebook
If you've ever been asked something ignorant based on commonly held misconceptions or stereotypes, then you'll no doubt relate to the words of this Yes - But No image macro. The brightly colored swatches of wisdom are both hilarious and insightful as they answer hypothetical questions that are more often then not politically incorrect.
This is how the Yes - But No image macro generally works: the black text is affirmative and lulls the question asker into a false sense of security due to his or her factual correctness; the white text then exposes the question asker's idiocy by responding in a dissenting manner to the second portion of his or her question.
Lines like, "Yes, I am asian. No I don't eat everything with chopsticks," and "Yes, I am on my period. No, that doesn't mean that my anger is irrational" are just a few enlightening words shared with the world through this witty meme.
This is how the Yes - But No image macro generally works: the black text is affirmative and lulls the question asker into a false sense of security due to his or her factual correctness; the white text then exposes the question asker's idiocy by responding in a dissenting manner to the second portion of his or her question.
Lines like, "Yes, I am asian. No I don't eat everything with chopsticks," and "Yes, I am on my period. No, that doesn't mean that my anger is irrational" are just a few enlightening words shared with the world through this witty meme.
Trend Themes
1. Response Memes - Opportunity for creating image macros that cleverly refute stereotypes and misconceptions.
2. Humorous Social Commentary - Opportunity for using humor to address serious social issues and challenge commonly held beliefs.
3. Subverting Expectations - Opportunity for creating content that surprises and educates by providing unexpected responses to common questions.
Industry Implications
1. Social Media - Disruptive innovation opportunity for platforms to incorporate meme creation and sharing features into their services.
2. Marketing and Advertising - Opportunity for brands to use humorous memes to engage with audiences and challenge stereotypes in their campaigns.
3. Education and Awareness - Opportunity for organizations to leverage memes as a tool for spreading knowledge, correcting misconceptions, and promoting dialogue.
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