A desire to pique interest has brands adopting diverse cultural influences
Implications - Going beyond established recognition and brand loyalty, retailers are integrating multiple cultural inspirations in one to introduce their products on a more global level. Utilizing diverse references to create cross-cultural appeal, retailers are going outside their comfort zones to reinvent themselves in a new light.
Trend Themes
1. Cross-cultural Retail - Brands are adopting diverse cultural influences
2. Street Culture Sneaker Shops - Stores are focusing on street culture and aesthetic through personalized and industrial design
3. Tribal-inspired Concept Stores - Design is becoming tribal-inspired and cohesive throughout stores
Industry Implications
1. Retail Industry - Brands are reinventing themselves through cross-cultural and tribal-inspired varied products
2. Fashion Industry - Personalization options and diverse cultural inspirations are driving street culture fashion
3. Beauty Industry - Imported authentic beauty products from diverse cultures are gaining popularity and being introduced in North America
