Freyja Sewell's Key Workers Project is a Visual Thank-You to the Frontlines
Laura McQuarrie — June 3, 2020 — Art & Design
References: freyjasewell & dezeen
Freyja Sewell designed a series of decorative face masks with ordinary objects to "say a visual thank you" to frontline workers. The artful face mask series includes designs that are made with odds and ends like yogurt pots, felt and pool table triangles—notably, all of the recycled, reclaimed or biodegradable materials were sourced from in Sewell's own home during lockdown.
In the series, each of the eight masks represents a different group of essential workers. There's a green mask that pays tribute to those who handle food and necessary goods, as well as a bright yellow mask for those working in education and childcare. Each mask boasts not only a different color and material composition but also a shape that draws from revered symbols and imagery.
Image Credit: Freyja Sewell
In the series, each of the eight masks represents a different group of essential workers. There's a green mask that pays tribute to those who handle food and necessary goods, as well as a bright yellow mask for those working in education and childcare. Each mask boasts not only a different color and material composition but also a shape that draws from revered symbols and imagery.
Image Credit: Freyja Sewell
Trend Themes
1. Decorative Face Masks - Opportunity for innovation in creating aesthetically pleasing and personalized face masks for everyday use.
2. Recycled and Reclaimed Materials - Potential for disruptive innovation in sourcing and repurposing materials to create sustainable and eco-friendly face mask options.
3. Symbolic and Imagery-inspired Designs - Chance for creative innovation in incorporating meaningful symbols and imagery into face masks, adding a personal touch and emotional connection.
Industry Implications
1. Fashion and Apparel - Fashion designers can explore the opportunity to create stylish and fashionable face masks that reflect personal style and preferences.
2. Sustainability and Recycling - Companies working in the sustainability and recycling industry can develop innovative processes to repurpose existing materials into functional face masks.
3. Art and Design - Artists and designers can utilize their creativity to produce unique and visually appealing face masks that showcase symbolic and imagery-inspired designs.
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