The Williams Sonoma Coffee Capsules are 100% Fair Trade Certified
Michael Hemsworth — April 16, 2019 — Art & Design
References: williams-sonoma & preparedfoods
The Williams Sonoma Coffee Capsules have been launched by the kitchenwares brand as a sustainability-focused option for consumers who are looking for a more ethical way to boost their energy in the morning.
The coffee pods are blended with 100% Fair Trade Certified coffee and come in 100% recyclable aluminum packaging, which will allow all parts of the product to be recycled after use. The pods are compatible for use with OriginalLine Nespresso machines and are positioned as part of the brand's continued movement towards coffee products focused on long-term coffee farmer relationships, sustainability and quality.
The Williams Sonoma Coffee Capsules are sold in packs of 10 and come in six flavor options including Intenso, Ristretto, Cremoso, Vanilla, Lungo and Decaf Intenso.
The coffee pods are blended with 100% Fair Trade Certified coffee and come in 100% recyclable aluminum packaging, which will allow all parts of the product to be recycled after use. The pods are compatible for use with OriginalLine Nespresso machines and are positioned as part of the brand's continued movement towards coffee products focused on long-term coffee farmer relationships, sustainability and quality.
The Williams Sonoma Coffee Capsules are sold in packs of 10 and come in six flavor options including Intenso, Ristretto, Cremoso, Vanilla, Lungo and Decaf Intenso.
Trend Themes
1. Sustainable Coffee Pods - The trend of developing sustainable coffee pods using eco-friendly materials and fair trade products provides an opportunity for increased market penetration and competitive advantages for kitchen retailers.
2. Fair Trade Blend Coffee - The trend of blending and marketing 100% Fair Trade Certified coffee provides an opportunity for companies to appeal to socially responsible consumers and differentiate themselves from competitors.
3. Recyclable Coffee Packaging - The trend of using 100% recyclable aluminum or eco-friendly packaging for coffee pods provides an opportunity for companies to appeal to environmentally conscious consumers and make positive contributions to sustainability efforts.
Industry Implications
1. Kitchenware Retail - Kitchen retailers can leverage the trend of sustainable coffee pods by offering their own branded line of coffee products and accessories that adhere to fair trade and eco-friendly standards.
2. Specialty Coffee Retail - Specialty coffee retailers can increase their appeal to socially responsible and environmentally conscious consumers by partnering with fair trade coffee suppliers and offering eco-friendly packaging options for their products.
3. Coffee Machine Manufacturing - Manufacturers of coffee machines can integrate compatibility with sustainable and fair trade coffee pods into their product designs, providing a competitive advantage to those who prioritize sustainable and ethical coffee products.
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