Banks Beer Turned an Abandoned Building into a Festive Countdown
Laura McQuarrie — December 3, 2017 — Art & Design
References: banksstellsxmaslikeitis & adland
To help consumers count down the days until the arrival of Christmas in a fun way, Banks Beer created a festive countdown from a boarded-up building.
For Christmas, the 25 windows of the abandoned building have been transformed with seasonal graffiti designs, each of which is revealed day by day. In line with the youthful and modern approach to the Christmas countdown, the graffiti designs are festive, yet subversive in nature, including imagery such as a dog relieving itself on a tree decorated for Christmas; according to the brand, the modern advent calendar "tells Christmas like it is."
For those who are unable to make it to see the advent calendar in person, Banks Beer has also created an interactive version of the experience online.
For Christmas, the 25 windows of the abandoned building have been transformed with seasonal graffiti designs, each of which is revealed day by day. In line with the youthful and modern approach to the Christmas countdown, the graffiti designs are festive, yet subversive in nature, including imagery such as a dog relieving itself on a tree decorated for Christmas; according to the brand, the modern advent calendar "tells Christmas like it is."
For those who are unable to make it to see the advent calendar in person, Banks Beer has also created an interactive version of the experience online.
Trend Themes
1. Interactive Advent Calendars - Opportunity to create interactive advent calendar experiences, combining technology and traditional holiday countdowns.
2. Subversive Festive Designs - Opportunity to embrace unconventional and edgy designs for holiday-themed products and decorations.
3. Inclusive Holiday Experiences - Opportunity to cater to diverse perspectives and create holiday experiences that resonate with a wider audience.
Industry Implications
1. Alcohol and Beverage - Opportunity for alcoholic beverage brands to create unique holiday experiences that engage consumers and showcase their brand personality.
2. Art and Design - Opportunity for artists and designers to explore unconventional expression in holiday-themed projects and embrace subversive aesthetics.
3. Digital and Online Platforms - Opportunity for digital platforms to provide interactive online advent calendar experiences, catering to those who cannot physically visit in person.
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