Fortnum & Mason's Potted Blue Shropshire with Whisky is Decadent
Jana Pijak — October 16, 2020 — Lifestyle
References: fortnumandmason
Fortnum & Mason's Potted Blue Shropshire with Whisky is an artisan blue cheese product that is "made in the Vale of Belvoir and is similar in style to Stilton, albeit with a creamier taste." The UK-based fine food retailer is known for its vast selection of artisan pantry staples, baked goods, wine and spirits, confections and more, making this product a great gift for the upcoming holiday season.
The highlight of the cheese is that it is infused with Fortnum's 12-year-old Single Malt whiskey, giving it a sweeter flavor profile. The uniquely flavored blue cheese is also packaged in a ceramic Fortnum & Mason jar giving it a vintage-inspired look and adding to its foodie-centric gift appeal.
The highlight of the cheese is that it is infused with Fortnum's 12-year-old Single Malt whiskey, giving it a sweeter flavor profile. The uniquely flavored blue cheese is also packaged in a ceramic Fortnum & Mason jar giving it a vintage-inspired look and adding to its foodie-centric gift appeal.
Trend Themes
1. Artisan Food Products - Opportunity to create innovative and unique flavor combinations by infusing different food products with unconventional ingredients.
2. Gourmet Pantry Staples - Market potential for high-quality and specialty pantry staples that cater to food enthusiasts seeking unique and luxury products.
3. Foodie-centric Gifting - Disruptive innovation opportunities in the creation of food-related gift products that offer a combination of flavor, design, and presentation.
Industry Implications
1. Artisan Food Production - Opportunity for artisan food producers to experiment with different flavors and ingredients to create unique and marketable products.
2. Gourmet Food Retail - Potential for retailers specializing in high-quality gourmet food products to curate a wide range of unique and indulgent pantry staples.
3. Gift and Specialty Food Market - Innovative approaches to packaging and branding in the creation of food-related gift products that cater to the preferences of food enthusiasts.
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