Win the Day by Country Shares a Lower-Dose Experience
Laura McQuarrie — November 3, 2021 — Lifestyle
References: countryranch & prnewswire
Win the Day is the second product from cannabis brand Country and it introduces a smokable, light cannabis line that caters to consumers who are looking for lower-dose experiences. Win the Day is described as motivating and energizing and the whole flower pre-rolls are a 1:2 blend of CBD-rich Pineapple Tonic & THC-forward Watermelon Rancher.
Country CEO Jamie Feaster says, "Cannabis today is, on average, four times stronger than it was in 1995 -- but we've seen with the expansion of low-dose edibles and beverages that folks are also looking for a lighter experience." In a market where many brands are focused on products on THC concentrations, Country is setting itself apart with products for the mainstream that support productive, social experiences.
Country CEO Jamie Feaster says, "Cannabis today is, on average, four times stronger than it was in 1995 -- but we've seen with the expansion of low-dose edibles and beverages that folks are also looking for a lighter experience." In a market where many brands are focused on products on THC concentrations, Country is setting itself apart with products for the mainstream that support productive, social experiences.
Trend Themes
1. Light Cannabis Products - Develop lower-dose experiences for consumers looking for a more manageable high.
2. CBD-THC Blends - Create CBD-rich strains with small amounts of THC to provide a balanced experience for users.
3. Mainstream Appeal - Develop products that cater to the average consumer who is not necessarily seeking a strong high.
Industry Implications
1. Cannabis Industry - Create innovative, low-dose products to cater to a wider range of consumers.
2. Wellness Industry - Utilize CBD-rich strains to create motivating and energizing products for wellness and health-minded consumers.
3. Hospitality Industry - Incorporate light cannabis products into experiences for social and productive occasions.
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