Calexo Makes Social Drinks That Provide a Light Uplifting Effect
Laura McQuarrie — March 25, 2020 — Lifestyle
References: calexo.co & businesswire
Calexo introduced two new low-dose cannabis beverages that can be enjoyed as an alternative to alcohol. The cannabis-infused sparkling beverages are made with all-natural juices and botanical ingredients and are available in varieties like Citrus Rose and Cucumber Citrón that contain just 10 milligrams of nano-emulsified THC per 22-ounce bottle. The beverages are packaged in a way that supports sharing, precise dosage and an easy-to-control experience that the brand describes as a boost that can be expected to "lightly lift without sending people to the moon."
Although there are many non-alcoholic drinks that are being created to taste like wine or beer, Brandon Andrew, the founder and CEO of Calexo, says that "The first thing people will notice about Calexo is the unique flavor profile, and that’s because it’s not modeled after a pre-existing drink."
Image Credit: Calexo, Christen Vidanovic
Although there are many non-alcoholic drinks that are being created to taste like wine or beer, Brandon Andrew, the founder and CEO of Calexo, says that "The first thing people will notice about Calexo is the unique flavor profile, and that’s because it’s not modeled after a pre-existing drink."
Image Credit: Calexo, Christen Vidanovic
Trend Themes
1. Low-dose Cannabis Beverages - Calexo's introduction of cannabis-infused, low-dose sparkling beverages presents an innovative new product in the growing market of cannabis-infused drinks.
2. Nano-emulsification of THC - Calexo's use of nano-emulsification technology to create precise 10mg dosages of THC presents a novel approach in making low-dose cannabis beverages.
3. Alternative to Alcohol - Calexo's launch of low-dose cannabis beverages as an alternative to alcohol presents a disruptive innovation opportunity for the beverage industry to cater to consumers looking for an alternative to traditional alcoholic drinks.
Industry Implications
1. Cannabis - Calexo's low-dose cannabis beverages present a disruptive innovation in the cannabis industry by offering a new way for consumers to enjoy cannabis.
2. Beverage - Calexo's launch of low-dose cannabis beverages presents a potential disruptive innovation opportunity for the beverage industry to diversify its products and cater to a new market segment.
3. Hospitality - Calexo's launch of low-dose cannabis beverages as an alternative to alcohol presents a disruptive innovation in the hospitality industry by catering to consumers seeking a different type of social drink.
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